Where the Soul of the Southwest Meets the Art of Gifting
In a world overwhelmed by mass production and impersonal shopping, finding a gift that truly connects with someone can feel like searching for a needle in a haystack. That’s exactly what inspired Moab-native and visionary entrepreneur Brooke Payson to launch Desert Sol—a space where every gift tells a story, and every customer feels seen.
Nestled in the awe-inspiring red rock landscape of Moab, Utah, Desert Sol is more than a boutique—it’s a curated experience that captures the beauty, warmth, and soul of the Southwest. From permanent jewelry to personalized service and gift wrapping, Desert Sol invites customers to discover more than a product—it offers a piece of the desert to take home.
A Legacy of Hospitality Turned Visionary Retail
Raised in a family rooted in entrepreneurship and hospitality, Brooke Payson was destined to make her mark on the business world. After being recognized by Utah Business Magazine in their “Top 20 in Their 20s,” Brooke stepped into leadership by purchasing her family’s store, Simply Moab, in 2019. Under her guidance—and through the height of the pandemic—she led the shop to a million-dollar year in 2020.
That moment sparked something bigger.
With a renewed mission to deliver beauty, experience, and authenticity, Brooke opened Desert Sol later that same year. She envisioned a place where guests could feel the magic of Moab through every carefully chosen item—whether they were locals or travelers passing through.
Turning Setbacks Into Stepping Stones
Starting Desert Sol wasn’t without its hurdles. Launching during a pandemic and being told by skeptics that she wouldn’t make it only fueled Brooke’s drive. She trusted her gut, leaned into her vision, and remained unwavering in her belief that people crave more than just products— they crave meaningful experiences.
And that’s exactly what Desert Sol provides.
Brooke has curated a space that not only elevates gifting but also uplifts the community. By spotlighting local artisans and offering one-of-a-kind goods, Desert Sol has become a beloved destination for both its warmth and uniqueness.
A Business Rooted in Connection and Family
Brooke’s success is matched by her partnership with husband Richard Payson—an entrepreneur in his own right. With ventures like Clear Lamp AV and FatFish Media, Richard’s support and shared ambition have played a crucial role in Desert Sol’s growth. Together, they’ve created a
beautiful harmony of business and family, showing that ambition and personal life don’t have to exist in separate worlds.
Brooke’s ability to juggle motherhood, entrepreneurship, and community impact is nothing short of inspiring. Her journey serves as a beacon for women everywhere who aspire to chase their dreams without sacrificing balance.
What Makes Desert Sol Different?
- Locally Rooted: Every product echoes the spirit of Moab, supporting local makers and celebrating the desert landscape.
- Elevated Gifting: From handcrafted jewelry to home décor and personal care items, each piece is thoughtfully curated for quality and meaning.
- Personalized Service: Permanent jewelry, custom wrapping, and boutique hospitality create a memorable shopping experience from start to finish.
- Accessible and Inclusive: With in-store charm and an easy-to-navigate online shop, Desert Sol is designed for everyone, everywhere.
Whether you’re exploring Moab’s downtown or browsing from afar, Desert Sol offers more than just a product—it offers a connection.
Join the Movement
Desert Sol isn’t just a store—it’s a celebration of meaningful moments, thoughtful gestures, and the timeless beauty of the Southwest. Brooke Payson has created a sanctuary of gifting that reflects her heart, her home, and her hope to help others share something real.Visit desertsol.com or follow @desertsolgifts to be part of a growing community that values beauty, intention, and authenticity in every purchase.
Written in partnership with Tom White
