In modern society, there is a palpable longing for things to be more like how they used to be. In a word: nostalgia. Nostalgia has always been a popular method for selling memories of the past to the market of the present, but it has seen an especially potent uptick in recent years.
The ‘80s, ‘90s, and ‘00s are all experiencing a wave of nostalgia right now, with consumers across the board reminiscing about their own childhoods in simpler times. This has carried over into many industries, from entertainment to architecture, and LG Billet USA is helping bring it into the automotive industry in a big way.
LG Billet USA is an aftermarket auto parts accessory company that specializes in the classic truck and car space. The company is leading a nostalgic resurgence in the classic truck aftermarket by manufacturing premium old body style (OBS) billet auto parts and interiors, with an emphasis on community, craftsmanship, and American-made quality.
Bringing Back the ‘90s with OBS Billet Parts
Nostalgia travels in cycles, with the thirty-year and twenty-year cycles often being the most prevalent and notable. This is because these periods are the sweet spot: long enough for children to grow into adult consumers, but short enough that those childhood memories still trigger visceral, experiential feelings.
LG Billet USA is innovating by bringing this cultural approach to their own work, remaining rooted in reviving the distinct ‘90s billet style popular among classic truck enthusiasts. Their focus is on OBS (Old Body Style) vehicles, particularly GM trucks from the late ‘80s to early 2000s, which fit snugly into the pocket of these popular nostalgia cycles.
American-Made Billet Parts, Built on Community Trust
One of the few brands that designs and manufactures all billet parts in-house in the U.S., the company can constantly innovate new products at a significantly more affordable price. If a consumer wants a product from LG Billet USA but can’t afford it, the leadership team has made it a priority to help by sponsoring them at no charge. This includes younger adults who are still in school.
This has made the company a community favorite and emphasizes how their core brand values, such as humility and gratitude, are more than just talking points; they influence every action the company takes.
Proprietary Designs: Crafting the Future of Billet Parts
Images sourced from LG Billet USA
LG Billet USA combats industry imitation by investing in advanced machining and automation to create proprietary designs. Through these methods, they are able to stay several steps ahead of the competition, all while remaining focused on consistent product innovation.
Family-Built, Veteran-Recognized
The company was established not only to serve a niche market but also to create a family legacy. Currently, three of the founders’ children are involved in the business. Additionally, LG Billet USA has been honored with the Freedom Award from the Department of Defense for its support of veterans and active-duty personnel.
The Future of Billet Interior Parts
Moving forward, LG Billet USA aims to become the leading brand for billet accessories nationwide. The company is planning to expand its offerings to include more OBS parts, interior kits, and advanced performance accessories.
As the founder states, “My dream is to stay humble and create a platform for my employees and family that promotes strong moral values and emphasizes genuine service. I want to give each of my employees a life-changing opportunity.”
Written in partnership with Tom White
