LinkedIn is more than just a networking tool—it’s a platform for CEOs to build influence and credibility and demonstrate leadership values. A thoughtful LinkedIn profile enables you to establish trust and connections across the business ecosystem. Based on my experience as a CEO who works with other CEOs, here’s a concise guide for optimizing each profile section to make a powerful impression.
Perfect your Headline
Just as with an article, your headline is the doorway to the rest of your profile. You need it not only to serve as a captivating hook but also to effectively set up expectations that your profile is going to deliver, all within the span of a single sentence. Without a compelling headline, you wouldn’t have even clicked on this article, yet here you are because it interested you enough to learn more. CEOs default to a title or try to pack in multiple keywords. Instead, aim to capture your unique value in one strong line.
Use a Professional Profile Photo
First impressions are everything, especially when it comes to images. Your profile image is what people will immediately associate with you, so not only does it need to be a good one, it needs to be properly representative of you. To this end, it is best to choose a high-quality, professional image that represents you authentically and clearly. If you have a picture of you with a group of friends that you love, that’s a bad idea, as it will immediately confuse a viewer’s eye. Rather, stay clear and to the point, just as with your headline.
Your face should fill about 85% of the frame, making you appear approachable and confident. A polished photo conveys credibility and attention to detail.
Create a Standout Banner Image
The banner image is often overlooked but can reinforce your brand. Many CEOs leave it blank or use generic visuals, feeling it is superfluous or simply unnecessary. However, to do so is to miss a valuable opportunity to hook a viewer into your profile further. If the headline is the doorway, and your profile image is a first impression, your standout banner can serve as a front lawn. You may not think about it very much, but first-time visitors to your page will immediately learn more about who you are as a person based on these minor elements.
Write an Authentic “About” Section
The About section is one of the most underutilized areas of a LinkedIn profile, yet it gives you 2,600 characters to explain your purpose, mission, and vision. Go beyond listing roles; use it to tell your story—share what drives you, what you’re working toward, and what impact you’re creating. Avoid jargon and keep the language direct and impactful.
Showcase Achievements in the “Featured” Section
The Featured Section allows you to highlight articles, videos, or top-performing posts that reflect your expertise. Think about your most high-impact contact. Include articles, LinkedIn posts, or videos that demonstrate your thought leadership. Featuring your LinkedIn newsletter is also a great way to gain new subscribers. Quality over quantity keeps this section visually appealing and effective.
Maximize the “Experience” Section
The Experience section should highlight your current role with enough detail to showcase your leadership and contributions. This is your opportunity to expand on your headline. Describe your role and value by going beyond a job title—describe your responsibilities and achievements with specific metrics to show impact.
Add Relevant Skills and Recommendations
LinkedIn’s algorithm favors profiles with well-curated skills, making them more discoverable. For CEOs, it’s best to focus on leadership, strategy, and industry-specific skills. Choose skills that represent your core strengths and expertise. Third-party endorsements reinforce your leadership qualities and add depth to your profile.
Regularly Update your Profile
A LinkedIn profile should be dynamic, reflecting your most recent accomplishments and shifts in focus. Regular updates signal that you’re engaged and evolving. As your industry evolves, update your profile to highlight new skills or accomplishments that reinforce your authority and adaptability.
Engage with Followers
Your LinkedIn profile doesn’t end at optimization; it grows through interaction. Engage thoughtfully with your followers by responding to comments and interacting with their content—this fosters a deeper connection and shows you value others’ input.
For CEOs, LinkedIn isn’t just a digital resume; it’s a platform to demonstrate leadership and create influence. Each profile section should be crafted thoughtfully to build trust, enhance your brand, and foster genuine connections. With a strong profile, you’re not just building your reputation—expanding your influence, opening doors, and making a lasting impact in your industry.
