In a health and wellness industry crowded with trends, noise, and short-lived fads, Gina Iacovone has emerged as a rare, clear, and powerful voice. As the CEO of Relive Health, Gina is not only driving an explosive growth trajectory for the company—she is redefining what it means to lead with purpose, empathy, and vision in a modern, fast-paced marketplace. Her mission is bigger than business. It’s about transformation—of people, practices, and perspectives.
After more than three decades in the retail industry, Iacovone made a bold pivot. She wasn’t looking for another title or a new line on her résumé. She was searching for meaning. “After 35+ years in retail, I knew I wanted my next chapter to be more meaningful, not just about transactions, but transformations,” she says. “Relive aligns with something deeper in me: a passion for people, for purpose and for helping others live healthier, fuller lives. This mission goes beyond business, it is about impact.”
And impact is exactly what she’s had.
Since stepping into the CEO role at Relive Health, Gina has ignited a meteoric expansion. In 2024 alone, the company doubled its location count from 12 to 24. That momentum shows no signs of slowing down, with projections showing another 10 openings by the end of 2025. Additionally, the company has sold more than 100 licenses—proof that Relive’s unique model of personalized, proactive care is resonating nationwide.
But this isn’t just a numbers game. At the core of Relive’s success is a business philosophy rooted in genuine care—for the team, the client, and the mission. “To me, a great CEO is someone who leads with purpose, clarity and heart,” Gina explains. “It’s not just about making strategic decisions or driving financial performance—those are foundational—but it’s about deeply caring for the people who make the mission possible and the people you have the honor of serving.”
Under Gina’s leadership, Relive Health is rewriting the rules of preventive and regenerative medicine in America. With a suite of services ranging from hormone replacement therapy and peptide therapy to medical weight loss, IV therapy, and aesthetics, Relive isn’t just offering treatments—it’s offering transformation. It’s also investing heavily in the future: regenerative therapies, proactive wellness strategies, and personalized care are now cornerstones of its forward-thinking blueprint.
That commitment to innovation is matched by an equally powerful investment in people. Gina is laser-focused on building a team that’s educated, empowered, and equipped to deliver exceptional care. One of the most ambitious efforts currently underway is the launch of Relive Health University, a robust training initiative designed to elevate every team member through best-in-class education and skill development. Supported by a full learning management system (LMS), this new internal university is poised to become a foundational pillar of the company’s growth strategy.
“Team member development is key,” Gina says. “We’re building more than just locations—we’re building leaders. The university is a heavy lift, but it’s one that continually needs laser focus. Training, education, and empowerment are critical if we want to keep setting the bar high.”
In a marketplace increasingly dominated by health-tech startups and quick-fix solutions, Relive stands out for its holistic, people-first approach. It’s not just about selling a product—it’s about creating a personalized experience rooted in trust and long-term results. That means partnering with top-tier vendors to ensure the highest quality products are always available, expanding into key therapeutic areas like peptide and regenerative medicine, and continuing to refine core services while pushing into the future of wellness.
But Gina’s vision isn’t just about strategy and operations—it’s deeply personal. It’s about changing the narrative around healthcare, especially for women. As a female CEO in a field that has historically been male-dominated, she brings a fresh and fearless perspective to leadership. And she’s not shy about sharing advice for others looking to rise.
“Do not let it define you, let it make you sharper,” she says to other women who may feel passed over for leadership roles. “It is not your capability that is lacking—it is the system that cannot acknowledge your potential. Keep showing up, speak up, even when it is uncomfortable. Surround yourself with people who see you, challenge you and lift you. Most important of all, believe you belong at the table—and do not be afraid to step away to have your own table.”
That tenacity and confidence have made Gina a standout leader—not just at Relive Health but in the broader business community. She’s setting a new gold standard for what modern, mission-driven leadership looks like. She doesn’t just lead; she inspires. She doesn’t just grow businesses; she transforms industries.
As Relive Health charges into the rest of 2025 and beyond, the roadmap is packed with ambitious goals: accelerating franchise growth, pioneering regenerative therapies, expanding service offerings, and deepening personalization. The vision is bold—but if Gina’s track record is any indication, it’s well within reach.
“Our mission at Relive is to redefine what it means to care for health,” she says. “We’re shifting toward prevention, personalization and longevity. We want to empower and educate people to know what it takes to feel their best, live their fullest lives and take ownership of their well-being.”
In an age where burnout is high and health is often reactive rather than proactive, Gina Iacovone is flipping the script. She’s proving that when you put heart, humanity, and purpose at the center of your business, extraordinary things happen.
For those looking for the future of healthcare, it’s already here. http://relivehealth.com
Written in partnership with Tom White
