For most people, a car accident lasts only seconds. The consequences can last months or even years.
Medical appointments begin. Bills continue to arrive. Work is missed. Families face new pressures, and decisions with potentially significant financial and legal consequences must often be made precisely when people feel least prepared to make them.
Christina Laguna saw what happened in that space between the accident itself and the eventual return to normal life. More importantly, she saw what was missing.
“The reason I launched Call Christina Now is that I saw the gap that exists after a car accident,” Laguna says. “In an instant, a person’s life can be completely interrupted and turned upside down. It’s not just about a damaged vehicle or physical injuries. It’s the uncertainty, the stress, the financial burden, missed work, and not knowing who to trust or what to do next.”
That realization became the foundation for Call Christina Now, the Arizona-based company Laguna founded to help car accident and personal injury victims navigate the complicated road to recovery.
“Call Christina Now exists to be the bridge between that moment of crisis and the road to recovery,” she says.
Building a Business Around an Unmet Need
Laguna has built Call Christina Now around a relatively straightforward idea: people facing some of the most difficult circumstances of their lives should not have to navigate them alone.
The company serves as a trusted first point of contact following an accident, connecting individuals and families with vetted personal injury attorneys, medical providers, collision repair facilities, rental car resources, and other essential services.
Yet the company’s role extends considerably beyond making introductions.
“We don’t simply make a referral and move on,” Laguna says. “We walk alongside people during one of the most difficult and overwhelming times in their lives, guiding them every step of the way until they can get back to living their lives.”
That distinction has become central to both the company’s identity and its growth.
Laguna understands that life does not stop when an accident occurs. Mortgage payments, bills, careers, and family responsibilities continue regardless of the circumstances. The resulting challenges can extend far beyond the immediate medical and legal issues involved.
Call Christina Now was created to help address that larger reality.
The company personally vets every professional within its network, connecting clients only with people Laguna and her team know, trust, and would confidently recommend to members of their own families.
“We believe every accident victim deserves a team that genuinely puts their well-being first,” Laguna says.
That means finding attorneys prepared to protect their clients’ rights, medical providers focused on treating the individual and not simply the injury claim, and collision repair professionals capable of properly repairing vehicles or helping clients navigate the process when a vehicle is declared a total loss.
For Laguna, trust is not simply a marketing message. It is the foundation of the business.
“Our passion is genuine, and our commitment is personal,” she says. “We don’t see people as case numbers. We see them as individuals and families whose lives have been disrupted.”
Finding Opportunity Outside Traditional Industry Boundaries
One of the greatest challenges Laguna faced in building Call Christina Now was entering an industry deeply connected to the medical and legal professions without being a physician or an attorney herself.
Over time, what initially appeared to be a potential obstacle became one of the company’s greatest advantages.
Because Call Christina Now is not confined to the traditional responsibilities of practicing law or medicine, Laguna and her team can focus on the numerous challenges that exist between those professional services.
“We carry a serious responsibility in helping ensure that hardworking accident and personal injury victims are not taken advantage of during one of the most vulnerable times in their lives,” Laguna says. “At our core, this is why we exist. This is the foundation of our mission and the value we bring to the industry.”
That broader perspective allows Call Christina Now to look beyond a legal case or course of medical treatment and consider what an individual or family actually needs to regain stability.
When someone loses a job following an accident, the company may help connect that person with employment resources. When a family experiences financial hardship, the team can support fundraising efforts such as a GoFundMe campaign. Transportation challenges may require help securing a vehicle, while other situations call for different forms of practical assistance.
“We focus on all the small but critical pieces in between, the ones that connect the dots and help people rebuild stability so they can get back to the life they had prior to the accident,” Laguna says.
It is an approach built around the understanding that the impact of an accident rarely stops with one individual.
“We aren’t just here for the clients. We are here for their families as well,” she says. “We understand that an accident impacts the entire household, not just the individual.”
Four Years of Growth and Community Impact
In just four years, Call Christina Now has grown its presence and network while remaining closely connected to the mission that inspired its creation.
For Laguna, that growth has brought with it a greater responsibility to serve.
With each passing year, the company has expanded its commitment to giving back to the communities in which it operates. Laguna and her team believe that businesses have an obligation to show up for people during difficult and unexpected moments, a philosophy that influences both the company’s client services and its philanthropic efforts.
Laguna’s work has also earned recognition beyond the company. In 2026, she was honored as an IWC Woman of Distinction Award recipient, in recognition of her commitment to service, leadership, and community impact.
The recognition reflects a philosophy that has become increasingly important to Laguna as Call Christina Now has grown.
“At the core of everything we do, we understand that it is people over profit,” she says. “What we provide goes far beyond customer service or quality control. It is a human-to-human connection.”
Creating a More Informed Consumer
As Call Christina Now enters its next phase, Laguna is also looking beyond what happens after an accident.
The company is increasingly focused on helping consumers understand the decisions they can make before a crisis occurs.
That includes educating individuals about their insurance policies across multiple vehicles, helping them determine whether they are adequately covered, providing information on portable policies, and encouraging a more proactive approach to protecting themselves and their families.
These may seem like relatively small considerations when life is going well. Following a serious accident, however, they can become enormously consequential.
For Laguna, helping people ask the right questions before something happens is another extension of the company’s larger mission.
Expanding a Network Built on Trust
Over the next 12 months, Laguna plans to continue strengthening Call Christina Now’s position within the med-legal industry throughout Arizona and neighboring states.
A significant part of that strategy will involve deepening the company’s relationships with law firms, medical providers, collision repair facilities, and other professionals who share Laguna’s commitment to client service.
“We value identifying attorneys and doctors who take their oath seriously and are truly committed to helping others through integrity, skill, and compassion,” she says.
The company also plans to continue broadening its community involvement by hosting and supporting events designed to bring people together.
For Laguna, the objective is larger than building brand awareness. She wants to help restore a sense of connection and shared responsibility within the communities Call Christina Now serves.
“We are all people doing our best to navigate life,” she says. “When someone is struggling, we believe the community should be a source of strength. We are stronger when we show up for one another.”
Turning Purpose Into a Business
Behind Call Christina Now’s growth is a team Laguna credits with bringing the company’s mission to life every day.
“We have an amazing team that I am truly grateful for,” she says. “Every day, they show up with heart, dedication, and loyalty.”
That sense of gratitude extends to the people who trust Call Christina Now during some of the most difficult periods of their lives.
“It is truly an honor and a privilege to serve our clients,” Laguna says. “We deeply value the trust placed in our services and never take it for granted.”
After four years of building the company, expanding its network, and working alongside accident victims and their families, Laguna has also discovered something about her own path as a founder.
She has found the work she believes she was meant to do.
“I feel grateful to be in a position where this no longer feels like work,” Laguna says. “I’ve found my true passion in what we do every day at Call Christina Now. Every day, we have the opportunity to show up for people in meaningful ways and make a positive impact.”
For many founders, growth is measured in revenue, market share, or expansion. Laguna’s ambitions for Call Christina Now certainly include continued growth and a larger footprint throughout the med-legal industry. But the company she is building is ultimately guided by a different measure of success: whether the people who call during some of the most uncertain moments of their lives are better equipped to move forward because someone was there to help.
“I am fully committed to building a life rooted in purpose,” Laguna says. “For me, that translates into leading with kindness, service, and doing everything possible to help others rebuild, recover, and move forward.”
Written in partnership with Tom White
